Buying [in]security
Tuesday, August 23, 2011 at 01:50AM The recent purchase of Motorola Mobility by Google has dominated the news, so I would like to share my thoughts on some other aqusitions.
Two products I both use and love were recently purchased. Evernote just announced it had bought Skitch, which was immediately folllowed by Skype snapping up GroupMe. Both products are noticable players in their respected market, and I look foward to watching the outcome. I think the recent purchases bring an exciting future, as well as many un-answered questions.
Although both Skype and Evernote both stated their acquisitions will run independently, I see more integration happening with Evernote and Skitch. This is clear, as Skitch immediately announced their product would be free, and soon available to every platform under the sun. Evernote has a excellent history of developing and marketing to all platforms, so I think that is a huge benefit to brining Skitch to a larger population. I undoubtedly think the Evernote acquisition of Skitch will see a extremely fruitful future going forward.
As for Skype and GroupMe, I would love share the same optimism, but I am certain the decisions and impact of this acquisition will be completely dwarfed by the recent acquisition of Skype itself by Microsoft. Although I believe Microsoft has more potential for Skype than the previous owner Ebay, I am still very doubtful. There has not been any real announcement regarding how Skype will integrated with any Microsoft products, but oddly enough mostly Facebook integration. I believe GroupMe is a powerful platform, but it is unclear how it will fit in with both Skype, and ultimately Microsoft, and the lack of any specific announcement regarding futures changes is concerning.
I look forward to watching messaging, voice and video calling, and screen sharing and how the landscape for these markets will be changing with the recent acquisitions.


